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About Us
We’re empowering Users to buy, sell and discover their favourite items conveniently while making positive impact on our community.
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About Us

We’re empowering Users to buy, sell and discover their favourite items conveniently while making positive impact on our community.

The Reluxe Story

How often have you heard about the fashion industry being one of the biggest sources of pollution on our planet? How many items in your wardrobe or at home have sat unworn or unused for over a year? The items sitting idle at your home could find a new place where they can shine, but you’re tired of the complicated and discouraging resale process…

Reluxe was founded to innovate the way we buy and sell things, making recommerce convenient and fun. At Reluxe, we believe that the future of fashion and our economy is circular. Shopping for what you like doesn’t have to come at the expense of a negative environmental impact. Selling your items doesn’t have to be stressful or exhausting. The Reluxe platform enables you to list new and pre-owned items for sale easily with just a few clicks, empowering you to find what you like conveniently. You can see items in a real-world environment using AR Try-on, create your own styles and share on social networks, or connect with users that have styles that you adore. Reluxe platform is motivating more and more consumers to consider resale as an exciting and sustainable approach to fashion and technology.

Meet our founder - Jen Vu

Jen is a strategy and operations leader with an MBA from the University of Chicago Booth School of Business. She has been working in strategy and product management in the US, Australia and South East Asia for over 10 years. Jen is an Apple and McKinsey alum. She’s passionate about innovation and making an impact. Currently living in Melbourne, which has been in continuous strict COVID-19 lockdowns, she had to deal with home clutter issue and experienced discouraging resale process, a problem that many of her friends are also facing.  Jen leads Reluxe team to tackle these problems leveraging technology innovations, enabling everyone to buy and sell conveniently while making a positive impact on our community and our environment.

We’re grateful to have received support from various partners to develop Reluxe. We look forward to receiving your feedback to continuously improve the platform for you.

Join our team

We’re expanding our team and inviting talented AI/AR researchers and developers to chat with us about opportunities to take part in this journey. Join us and create your mark in this exciting recommerce revolution.

Contact Us

We’re developing the Reluxe platform to provide you with a better experience. If you have any suggestion to make the platform better for you, please share with us.